British to de-glamorize smoking — with nasty images on cigarette packs
Starting in 2007, cigarette manufacturers will be required to print color photos carrying shocking messages on the backs of packages of cigarettes sold in Great Britain.
Studies have indicated such images can have a deterrent effect on smoking and encourage efforts to quit.
The public now is being asked to select the graphic images — which will required to cover 40% of each cigarette package. Some 36 images/messages are being testmarketed on the UK Department of Health website.
Among them, an emaciated, dying cancer patient sprouting IV tubes; a tar-blackened diseased set of lungs alongside a pink, healthy set; people suffering grotesque, exposed cancers; messages / images suggesting impotence and more. The three images so far voted as most-effective can be seen here.
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