How is ‘What’s In It For Me?’ related to ‘right livelihood?’
Right livelihood is about serving humanity, the planet, the higher good. It is about performing service that inspires wholeness and balance in the environment and in people’s lives, and especially in the lives of those you serve.
It’s about doing the work that you were put on this planet to do.
“What’s in it for me?” is all about service.
It’s about making certain that what you do and offer tangibly encourages wholeness and balance in the lives and environments of your clients. It’s about understanding HOW you do that and being able to communicate that instantly, with crystal clearness that is instantly grasped by each particular person that you serve.
The What’s in it for me? message will be different–in some measure–for each market segment you serve.
Know the nuances of your market segments. And speak directly to them. Not to the larger, more generic group. Show that you understand and are serving THEIR unique, nuanced needs. Do that and your effectivness in serving them–and in reaching them–will increase multi-fold. You will be better at what you do.
What’s in it for me? requires that you GET INSIDE YOUR PROSPECTS’ HEADS, HEARTS and GUTS and REALLY UNDERSTAND WHAT THEY ARE FEELING.
If you don’t do that, you aren’t serving them as living, breathing individuals. Instead you are serving them as an object and from a distance. And they will feel the distance. And they will know you don’t really, truly, deeply understand them, who they are.
It’s the difference between serving soup to “starving people” in a soup kitchen, (serving a survival need of a group, starving people), and getting to know a “starving person” well enough that you can help them discover how to become self-sufficient.
I dislike using terms like “client” and “prospect” and “target market” or “ideal market” because those terms objectify, too. But I’m at a loss for better language to explain the heart of this concept.
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