Help come up with ‘What’s In It For Me?’ for Health Freedom Act campaigns
Wouldn’t it be helpful if we developed a “What’s in it for me?”
statement for every person we can identify who will be benefited by the passage of a Health Freedom Act?
For instance:
I’m a chiropractor. What’s in it for me?
A. Non-licensed alternative health practitioners frequently refer
clients to chiropractors because they know you offer a
non-invasive, holistic approach and they are familiar with the
benefits of chiropractic adjustment and how it helps with many
conditions. In addition, many chiropractors integrate
non-licensed practitioners into their referral networks and
practices. You’ll be able to do so much more confidently when the state law recognizes they have the right to practice and provides for informed consent and full disclosure to educate and protect the public. Guaranteeing alternative health practitioners the right to openly practice in (your state) benefits the entire holistic health community–as well as the public–and builds public awareness and understanding of ALL alternative and complementary health options.
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The “What’s In It For Me Exercise” that I teach forces you to
finely hone your message, forces you to identify every potential prospect you need to reach, and assures that you quickly capture their attention and speak directly to THEIR concerns and desires, thus developing immediate rapport. It is possibly the single most powerful marketing tool I’ve ever learned.
The format for it is simple:
I’m a _________________ (specific occupational or life scenario) with this _______________ (problem, concern or desire). What’s in it for me?
Some other scenarios for Health Freedom that come up immediately for me:
- I have a chronic medical condition. What’s in it for me?
- I have a great medical doctor who watches out for my health.
What’s in it for me?
- I own a health food store. What’s in it for me?
- I WORK in a health food store.What’s in it for me?
- I don’t trust alternative health practitioners. What’s in it
for me?
- I like to learn about self-care and alternative treatments.
What’s in it for me?
- I’m a certified homeopath operating a small practice. What’s in it for me?
- I’m a (let’s list EVERY alternative, non-licensed practice we
can come up with. The ‘what’s in it for me’ will be about the
same for each of them. But if the person glancing down the list
recognizes herself–she’ll read the one about HER. She won’t read ‘what’s in it for me’ for a Rolfer, for instance, if she’s a homeopath. But we’ll immediately capture her attention if she IS a homeopath and she’s VERY likely to click on the “homeopath” link and read our explanation of why a Health Freedom Act is good for her.
- I’m interested in seeing an alternative health practitioner
about a nagging problem my doctor hasn’t seemed to be able to help me with, but how do I know who’s who and who’s for real and who’s not? What’s in it for me?
- I’m a naturopathic doctor. What’s in it for me?
Want to help with this?
The final product will help ALL health freedom campaigns
now and in the future.
Here’s how to help:
Post a comment here listing any real-world situational scenario you can think of that could precede the statement, “What’s in it for me?”
Follow the “What’s In It For Me? Exercise” format.
Post any great, clear, constructive answer you can think of to
the question, “What’s in it for me?” for any scenario you come up with or that anyone else has.
The more input, the better. If you’re thinking of any particular
scenario (and/or response), why not post it right now, while it’s fresh on your mind? Just click on “Comment.”
