Why me?

Why again?

Do you find yourself asking variations of those questions?

Then you’ll appreciate that Shlomo Vaknin has the answer. Really. And you can see it here: (more…)

Am I looking for what’s right or am I looking for what’s wrong?
–Debbie Ford
The Right Questions, HarperCollins, 2004

Am I standing in my power or am I trying to please another?
–Debbie Ford
The Right Questions, HarperCollins, 2004

Will this choice bring me long-term fulfillment or will it bring me short-term gratification?
—-Debbie Ford, The Right Questions, HarperCollins, 2004

Will this choice propel me toward an inspiring future or will it keep me stuck in the past?
–Debbie Ford, The Right Questions, HarperCollins, 2004

Want to make ad sales about 10 times easier?

Create and launch a certain style of highly targeted, exciting, ongoing testimonial campaign.

I learned this particular technique from newspaper business consultant Eli Eisenberg and refined and perfected it to suit my personality and style and proved it. More than once.

For the campaign, use (more…)

ALBUQUERQUE — A group lobbying for passage of a right-to-practice act for unlicensed alternative health practitioners in New Mexico decided last night to use the terms “health freedom” and “health freedom act” in its campaign. The group plans to update its website language to reflect that.

The New Mexico Complementary and Alternative Medicine Project (NMCAAMP) agreed that the “health freedom act” terminology quickly communicates its objective to various segments of the public and to legislators whose support the group needs to enlist.

And it capitalizes on the existing public awareness of the health freedom campaigns that (more…)

To communicate instantly, establish rapport and win support for your offering, speak directly to your propect’s pain, concerns and/or dreams.

The key here is to know who your client is and to speak to them and their deep and great needs and desires. That’s vs. talking about you and your experience and expertise and offerings.

You know who you are. And that’s why you find it easy to talk about yourself. But do you know who your client is and what matters to them?

If you do, you’ll instantly prove it, because that’s what you’ll talk about when you encounter them.

And because you’re really talking about them, they’ll pay attention.

How to do that?

Put yourself in their shoes.

Imagine your client identifying themselves and their situation to you and then asking you, about your offering, “What’s in it for me?”

Use my simple fill-in-the-blanks exercise, if you like: (more…)

A group I am involved with that seeks to get a right-to-practice health-freedom law enacted in New Mexico in 2007, broke a powerful marketing rule when it chose its name last week.

It broke a core tenant of the “What’s in it for me” rule.

That’s because, in order to get a health freedom act passed through the New Mexico legislature, the proponents must enlist the support of the public, of the lawmakers, of allied and licensed health providers (such as the state medical board), of the regulators and prosecutors who feel they need to protect the public from all manner of unlicensed practitioners. And, of course, they will need the support of (more…)