by ken winston caine

See the November 2007 Fast Company piece on Kansan “Johnathan Goodwin [who] can:

• “get 100 mpg out of a Lincoln Continental,

• “cut emissions by 80%, and

• “double the horsepower.

“Does the car business have the guts to follow him?” asks Fast Company in headline type.

His bio-diesel/hydrogen/electric hybrid Hummer gets 60 mpg, has double the horsepower of a stock model, and “does zero to 60 in five seconds.”

Goodwin transforms noxious polluting, gas-hog muscle cars into super-powerful clean green machines using current technology and readily available Detroit parts.

He charges $25,000 per vehicle to manage the metamorphosis. His clientele is mainly celebreties and industry titans — the ultra-rich.

Detroit IS paying attention. But how long ’til this super-low-emission, renewable-energy, power-doubling, fuel-stingy technology is available to the rest of us?

Click this link to read Fast Company’s fascinating article on this fascinating young innovator: (more…)

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What’s wrong with mission statements?

Or, more to the point, the exercise of sitting down and writing a mission statement?

Steve Pavlina nailed it.

– ken winston caine

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Ever have trouble choosing your guiding values from one of those lists of 150 values?

And then narrowing it down to 5 or 10?

How ’bout if we take most of the difficulty out of it?

Conductor and composer Douglas Wagoner has done that. He’s automated the process. It’s online. Free.

You still start off with a list of 150. But then it gets easier.

Try it here: (more…)

by Scott Ginsberg

BE brilliant at the basics. Be the change you want to see in the world. Be the first one. Be the only one. Be unforgettable. Be interesting. Be a sleeper. Be that guy. Be the world’s expert on yourself. Be better than yesterday, but not as good as tomorrow. Be confident enough to be humble. But be somebody who reminds everybody of nobody else in the world.

AND DON’T wish it was easier, wish you were better. Don’t sell, enable people to buy. Don’t let the bastards get you down. Don’t be weary in well doing, for in due season you will reap a great harvest if you faint not. And don’t wait for the mainstream to (more…)

List your holistic site or blog, services, product, etc., at Mind Body Spirit Journal. For free.

• This builds community.

• Builds partnerships.

• Increases traffic for both of us. (The right kind of traffic.)

• Gives more interesting copy for our visitors to peruse.

• And, can help both of us with search-engine rankings.

(They are based in part on how many quality incoming links you have from complementary sites.) List your compatible site on the Mind Body Spirit Journal site and you have one more incoming link from a quality, complementary site.

Want your listing and link in Mind Body Spirit Journal? It’s easy to do.

Two simple steps: (more…)

If you hate selling, you’ll LOVE Robert Middleton.

Heard of him?

His practice-building and business-building strategies are magnetic.

He teaches you to do comfortable, helpful things that potential clients crave and want more and more of. Things that cause them to look up to you as a respected expert, to turn to you when they have a problem you can solve, and to gladly pull out the credit card.

You don’t need to play manipulative, high-pressure sales games with potential clients, Middleton says.

He says, “You can be a better marketer and attract all the clients you can handle — without sacrificing your integrity.”

I bought his InfoGuru Marketing Manual years ago and am still finding new ways to implement it with various projects and am always still surprised to see how quickly and how well people respond to the Middleton method. It stills surprises me how quickly these little-known, no-hype techniques bring welcome results.

The manual is an extraordinary bargain at $69 (for the lowest-priced version).

That’s a tiny price to pay for expert handholding, marketing mastery and mentoring from a right-livelihood, value-based and values-based marketing pro.

If you’re like me, you’ll still be finding new ways to implement pieces of it years from now and you’ll still be surprised at how well it continues to work.

Companies routinely pay $40,000 to $50,000 for a week’s worth of this kind of help from top-notch consultants.

Put away your checkbook. : ) Because now you can get the heart of it for FREE.

No tricks. You don’t have to spend a DIME.

Read on to find out how. (more…)

by Ken Winston Caine

Position 1: It’s highly misleading* to refer to your e-book as a “bestseller” if, through a massive launch effort you managed to get it to hit Amazon’s top 10 for a few minutes in one 24-hour period.

Position 2: Powerful, focused launch techniques (of which the Amazon bestseller trick is one) overall are good things — for several reasons:

Good thing reason one: They require you to (more…)

by Ken Winston Caine

Andrea Lee writes on her blog about why she will never do one of those one-day, make-my-new-eBook-an-Amazon-bestseller campaigns.

I’ll add the reason I won’t do one.

Claiming to have a best-selling book because you were able to game Amazon’s system for a few minutes on one day so that it appeared that (more…)

by Ken Winston Caine

If people like you and what you are about, they want to buy your stuff. They want you to have stuff for them to buy. They want to learn more of what you have to offer. They want to talk to you after you give talks. They want to buy your books at the back of the room. They want to “invest” in you — or actually, they want to invest in themselves through you.

They expect to have those opportunities if you are a professional working in personal development and self-help. They expect to find those opportunities if you are for real and not just some pretender who figured out how to build a website.

You disappoint and confuse them if on your website you don’t offer a report, an e-book, a program, various ways for them to (more…)