Useful resource for holistic practitioners: Boston-area Attorney Michael H. Cohen’s CamLaw Blog — The Complementary and Alternative Medicine Law Blog. Covers latest developments affecting practice of alternative medicine, as well as updates on key issues. While Cohen is a legal wonk who specializes in litigation affecting the practice of complementary and alternative medicine, he writes clearly and (more…)
To communicate instantly, establish rapport and win support for your offering, speak directly to your propect’s pain, concerns and/or dreams.
The key here is to know who your client is and to speak to them and their deep and great needs and desires. That’s vs. talking about you and your experience and expertise and offerings.
You know who you are. And that’s why you find it easy to talk about yourself. But do you know who your client is and what matters to them?
If you do, you’ll instantly prove it, because that’s what you’ll talk about when you encounter them.
And because you’re really talking about them, they’ll pay attention.
How to do that?
Put yourself in their shoes.
Imagine your client identifying themselves and their situation to you and then asking you, about your offering, “What’s in it for me?”
Use my simple fill-in-the-blanks exercise, if you like: (more…)
