“Make more mistakes faster.”
– Michael Cage

List your holistic site or blog, services, product, etc., at Mind Body Spirit Journal. For free.

• This builds community.

• Builds partnerships.

• Increases traffic for both of us. (The right kind of traffic.)

• Gives more interesting copy for our visitors to peruse.

• And, can help both of us with search-engine rankings.

(They are based in part on how many quality incoming links you have from complementary sites.) List your compatible site on the Mind Body Spirit Journal site and you have one more incoming link from a quality, complementary site.

Want your listing and link in Mind Body Spirit Journal? It’s easy to do.

Two simple steps: (more…)

If you hate selling, you’ll LOVE Robert Middleton.

Heard of him?

His practice-building and business-building strategies are magnetic.

He teaches you to do comfortable, helpful things that potential clients crave and want more and more of. Things that cause them to look up to you as a respected expert, to turn to you when they have a problem you can solve, and to gladly pull out the credit card.

You don’t need to play manipulative, high-pressure sales games with potential clients, Middleton says.

He says, “You can be a better marketer and attract all the clients you can handle — without sacrificing your integrity.”

I bought his InfoGuru Marketing Manual years ago and am still finding new ways to implement it with various projects and am always still surprised to see how quickly and how well people respond to the Middleton method. It stills surprises me how quickly these little-known, no-hype techniques bring welcome results.

The manual is an extraordinary bargain at $69 (for the lowest-priced version).

That’s a tiny price to pay for expert handholding, marketing mastery and mentoring from a right-livelihood, value-based and values-based marketing pro.

If you’re like me, you’ll still be finding new ways to implement pieces of it years from now and you’ll still be surprised at how well it continues to work.

Companies routinely pay $40,000 to $50,000 for a week’s worth of this kind of help from top-notch consultants.

Put away your checkbook. : ) Because now you can get the heart of it for FREE.

No tricks. You don’t have to spend a DIME.

Read on to find out how. (more…)

by Ken Winston Caine

Position 1: It’s highly misleading* to refer to your e-book as a “bestseller” if, through a massive launch effort you managed to get it to hit Amazon’s top 10 for a few minutes in one 24-hour period.

Position 2: Powerful, focused launch techniques (of which the Amazon bestseller trick is one) overall are good things — for several reasons:

Good thing reason one: They require you to (more…)

by Ken Winston Caine

If people like you and what you are about, they want to buy your stuff. They want you to have stuff for them to buy. They want to learn more of what you have to offer. They want to talk to you after you give talks. They want to buy your books at the back of the room. They want to “invest” in you — or actually, they want to invest in themselves through you.

They expect to have those opportunities if you are a professional working in personal development and self-help. They expect to find those opportunities if you are for real and not just some pretender who figured out how to build a website.

You disappoint and confuse them if on your website you don’t offer a report, an e-book, a program, various ways for them to (more…)

Useful resource for holistic practitioners: Boston-area Attorney Michael H. Cohen’s CamLaw Blog — The Complementary and Alternative Medicine Law Blog. Covers latest developments affecting practice of alternative medicine, as well as updates on key issues. While Cohen is a legal wonk who specializes in litigation affecting the practice of complementary and alternative medicine, he writes clearly and (more…)

To communicate instantly, establish rapport and win support for your offering, speak directly to your propect’s pain, concerns and/or dreams.

The key here is to know who your client is and to speak to them and their deep and great needs and desires. That’s vs. talking about you and your experience and expertise and offerings.

You know who you are. And that’s why you find it easy to talk about yourself. But do you know who your client is and what matters to them?

If you do, you’ll instantly prove it, because that’s what you’ll talk about when you encounter them.

And because you’re really talking about them, they’ll pay attention.

How to do that?

Put yourself in their shoes.

Imagine your client identifying themselves and their situation to you and then asking you, about your offering, “What’s in it for me?”

Use my simple fill-in-the-blanks exercise, if you like: (more…)

Right livelihood is about serving humanity, the planet, the higher good. It is about performing service that inspires wholeness and balance in the environment and in people’s lives, and especially in the lives of those you serve.

It’s about doing the work that you were put on this planet to do.

“What’s in it for me?” is all about service.

It’s about making certain that what you do (more…)