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Amazon ‘bestseller’ — take two: The power of an explosive launch

Thursday, June 29th, 2006

by Ken Winston Caine

Position 1: It’s highly misleading* to refer to your e-book as a “bestseller” if, through a massive launch effort you managed to get it to hit Amazon’s top 10 for a few minutes in one 24-hour period.

Position 2: Powerful, focused launch techniques (of which the Amazon bestseller trick is one) overall are good things — for several reasons:

Good thing reason one: They require you to (more…)

> Absolutely Effective Advertising, > Business Coaching, > COACHING -- Personal-Development & Success, > Coaching News, > Holistic-Marketing Makeover Kit, > Online Self-Help-Business Marketing Secrets, > Practice-Building Secrets of 6-Figure Superstars, > Right Livelihood, > Values-based Marketing | Comments (0)

The ‘Amazon bestseller’ scam is getting pretty overworked

Tuesday, June 27th, 2006

by Ken Winston Caine

Andrea Lee writes on her blog about why she will never do one of those one-day, make-my-new-eBook-an-Amazon-bestseller campaigns.

I’ll add the reason I won’t do one.

Claiming to have a best-selling book because you were able to game Amazon’s system for a few minutes on one day so that it appeared that (more…)

> Absolutely Effective Advertising, > Business Coaching, > COACHING -- Personal-Development & Success, > Coaching News, > Communication, > Holistic-Marketing Makeover Kit, > Online Self-Help-Business Marketing Secrets, > Right Livelihood, > Values-based Marketing | Comments (0)

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  • million-selling self-help author, success coach, therapist, book coach, ken winston caine helps you come true by facilitating rapid breakthroughs in your life, business, income, health, relationships and energy levels
  • ken winston caine
  • 'Holistic Self-Help Doc'
    exploring the frontiers of holistics & personal development ...
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    and what's simply freakin' fascinating

  • Author/co-author of health and wholeness books that have helped well more than a million people improve the quality of their lives.

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    ken winston caine is a former managing editor for Rodale, the world's premiere holistic lifestyles publisher, promoting organic living and making the world a better place for more than 60 years.

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