Every article ever published in the section: '> Absolutely Effective Advertising'

Free clip-art directory — need illustrations for your web pages, fliers, reports, e-books, ads, etc.?

Monday, July 10th, 2006

Just found a great directory of sites offering free clip art.

Need artwork for your web pages, reports, e-books, assessments, Power Point presentations, flyers, etc.?

The site makes one big mistake that I’m finding a lot of people making. Mentioning it here so you won’t fall for it.

It describes Google Image Search as a source for free clip art.

Wrong.

Google Image Search is a handy index of images found on web pages. Just as regular Google search is a handy index of written content found on web pages.

Most images found on web pages — just as most written content — are subject to copyright laws. You need permission to use them, may have to pay a licensing fee and may be required to publish a line crediting the artist or photographer.

There are copyright-free and royalty-free (meaning you pay nothing for each use) clip-art collections available on the web.

Some you have to pay for. This listing is for ones that are completely free — and includes photos as well as drawings. (more…)

Want your link here? We’re seeking cool holistic sites, people, products, directories, etc.

Tuesday, July 4th, 2006

List your holistic site or blog, services, product, etc., at Mind Body Spirit Journal. For free.

• This builds community.

• Builds partnerships.

• Increases traffic for both of us. (The right kind of traffic.)

• Gives more interesting copy for our visitors to peruse.

• And, can help both of us with search-engine rankings.

(They are based in part on how many quality incoming links you have from complementary sites.) List your compatible site on the Mind Body Spirit Journal site and you have one more incoming link from a quality, complementary site.

Want your listing and link in Mind Body Spirit Journal? It’s easy to do.

Two simple steps: (more…)

FREE RESOURCE: Little-known marketing technique draws clients like crazy — almost instantly — without hype, ’selling,’ pressure or pitches — and keeps them coming back — and even has them REFERRING OTHERS TO YOU. Would you find that useful?

Thursday, June 29th, 2006

If you hate selling, you’ll LOVE Robert Middleton.

Heard of him?

His practice-building and business-building strategies are magnetic.

He teaches you to do comfortable, helpful things that potential clients crave and want more and more of. Things that cause them to look up to you as a respected expert, to turn to you when they have a problem you can solve, and to gladly pull out the credit card.

You don’t need to play manipulative, high-pressure sales games with potential clients, Middleton says.

He says, “You can be a better marketer and attract all the clients you can handle — without sacrificing your integrity.”

I bought his InfoGuru Marketing Manual years ago and am still finding new ways to implement it with various projects and am always still surprised to see how quickly and how well people respond to the Middleton method. It stills surprises me how quickly these little-known, no-hype techniques bring welcome results.

The manual is an extraordinary bargain at $69 (for the lowest-priced version).

That’s a tiny price to pay for expert handholding, marketing mastery and mentoring from a right-livelihood, value-based and values-based marketing pro.

If you’re like me, you’ll still be finding new ways to implement pieces of it years from now and you’ll still be surprised at how well it continues to work.

Companies routinely pay $40,000 to $50,000 for a week’s worth of this kind of help from top-notch consultants.

Put away your checkbook. : ) Because now you can get the heart of it for FREE.

No tricks. You don’t have to spend a DIME.

Read on to find out how. (more…)

Amazon ‘bestseller’ — take two: The power of an explosive launch

Thursday, June 29th, 2006

by Ken Winston Caine

Position 1: It’s highly misleading* to refer to your e-book as a “bestseller” if, through a massive launch effort you managed to get it to hit Amazon’s top 10 for a few minutes in one 24-hour period.

Position 2: Powerful, focused launch techniques (of which the Amazon bestseller trick is one) overall are good things — for several reasons:

Good thing reason one: They require you to (more…)

The ‘Amazon bestseller’ scam is getting pretty overworked

Tuesday, June 27th, 2006

by Ken Winston Caine

Andrea Lee writes on her blog about why she will never do one of those one-day, make-my-new-eBook-an-Amazon-bestseller campaigns.

I’ll add the reason I won’t do one.

Claiming to have a best-selling book because you were able to game Amazon’s system for a few minutes on one day so that it appeared that (more…)

Pros have programs and ‘further information’ for SALE on their sites

Thursday, June 22nd, 2006

by Ken Winston Caine

If people like you and what you are about, they want to buy your stuff. They want you to have stuff for them to buy. They want to learn more of what you have to offer. They want to talk to you after you give talks. They want to buy your books at the back of the room. They want to “invest” in you — or actually, they want to invest in themselves through you.

They expect to have those opportunities if you are a professional working in personal development and self-help. They expect to find those opportunities if you are for real and not just some pretender who figured out how to build a website.

You disappoint and confuse them if on your website you don’t offer a report, an e-book, a program, various ways for them to (more…)

First things first. Resolve doubt

Wednesday, June 7th, 2006
In any situation in which you are uncertain, the first thing to consider, very simply, is “What do I want to come of this? What is this for?”

The clarification of the goal belongs

(more…)

Why you should never give away advertising and 9 other sacred rules when building an advertising-supported publication

Wednesday, May 17th, 2006

If you are building a publication — online or off — with paid advertising as a business model, here are this old publisher, journalist and marketing exec’s 10 Sacred Rules:

1. Never give away advertising. You destroy your business model when you do. You say to advertisers and potential advertisers that space in your publication has little or no value. They get (more…)

The secret of how to develop a powerful ad-sales testimonial campaign

Wednesday, May 17th, 2006

Want to make ad sales about 10 times easier?

Create and launch a certain style of highly targeted, exciting, ongoing testimonial campaign.

I learned this particular technique from newspaper business consultant Eli Eisenberg and refined and perfected it to suit my personality and style and proved it. More than once.

For the campaign, use (more…)


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  • ken winston caine
  • ken winston caine
  • 'Holistic Self-Help Doc'
    exploring the frontiers of holistics & personal development ...
    Sharing 'what works,'
    what doesn't,
    and what's simply freakin' fascinating

  • Author/co-author of health and wholeness books that have helped well more than a million people improve the quality of their lives.

    Endorsed by:

    ✓ Larry Dossey, M.D., author of The Extraordinary Healing Power of Ordinary Things

    ✓ Bernie Siegel, M.D., author of Love, Medicine & Miracles

    ✓ Science Daily

    ✓ MotherNature.com

    ✓ HealthPress.com

    ✓ Suffering.net

    ✓ Breast Cancer Resource Directory

    ✓ Arthritis Insight

    ✓ Renewal at Work

    ✓ A Healthy Advantage

    ✓ MVP Healthcare

    ✓ Fitness Pros

    ✓ iVillage.com Parent Soup

    ✓ First Path

    ✓ And more...

    ken winston caine is a former managing editor for Rodale, the world's premiere holistic lifestyles publisher, promoting organic living and making the world a better place for more than 60 years.

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