If you hate selling, you’ll LOVE Robert Middleton.

Heard of him?

His practice-building and business-building strategies are magnetic.

He teaches you to do comfortable, helpful things that potential clients crave and want more and more of. Things that cause them to look up to you as a respected expert, to turn to you when they have a problem you can solve, and to gladly pull out the credit card.

You don’t need to play manipulative, high-pressure sales games with potential clients, Middleton says.

He says, “You can be a better marketer and attract all the clients you can handle — without sacrificing your integrity.”

I bought his InfoGuru Marketing Manual years ago and am still finding new ways to implement it with various projects and am always still surprised to see how quickly and how well people respond to the Middleton method. It stills surprises me how quickly these little-known, no-hype techniques bring welcome results.

The manual is an extraordinary bargain at $69 (for the lowest-priced version).

That’s a tiny price to pay for expert handholding, marketing mastery and mentoring from a right-livelihood, value-based and values-based marketing pro.

If you’re like me, you’ll still be finding new ways to implement pieces of it years from now and you’ll still be surprised at how well it continues to work.

Companies routinely pay $40,000 to $50,000 for a week’s worth of this kind of help from top-notch consultants.

Put away your checkbook. : ) Because now you can get the heart of it for FREE.

No tricks. You don’t have to spend a DIME.

Read on to find out how. (more…)

by Ken Winston Caine

Position 1: It’s highly misleading* to refer to your e-book as a “bestseller” if, through a massive launch effort you managed to get it to hit Amazon’s top 10 for a few minutes in one 24-hour period.

Position 2: Powerful, focused launch techniques (of which the Amazon bestseller trick is one) overall are good things — for several reasons:

Good thing reason one: They require you to (more…)

by Ken Winston Caine

Andrea Lee writes on her blog about why she will never do one of those one-day, make-my-new-eBook-an-Amazon-bestseller campaigns.

I’ll add the reason I won’t do one.

Claiming to have a best-selling book because you were able to game Amazon’s system for a few minutes on one day so that it appeared that (more…)

Dr. Cherie Carter-Scott, author of If Life is a Game, These are the Rules, calls herself the “Mother of Coaching.”

((Thomas Leonard, who popularized coaching in the 1990s and is credited by many as being the founder of the profession, usually dismissed suggestions that he was “the Father of
Coaching.” Once however, Leonard — who was gay — and who had just been introduced at a conference as “the Father of Coaching” playfully rejected the title and said that perhaps “Queen of Coaching” would be more appropriate, recalls Andrea Lee.)

Since 1975 her Motivation Management Institute has been teaching a gentle, Socratic form of coaching in a 12-consecutive-weekends training — and issuing graduates the title “certified master coach.”

Hers, she says was the first coach training program. Do you know of, (more…)

by Ken Winston Caine

If people like you and what you are about, they want to buy your stuff. They want you to have stuff for them to buy. They want to learn more of what you have to offer. They want to talk to you after you give talks. They want to buy your books at the back of the room. They want to “invest” in you — or actually, they want to invest in themselves through you.

They expect to have those opportunities if you are a professional working in personal development and self-help. They expect to find those opportunities if you are for real and not just some pretender who figured out how to build a website.

You disappoint and confuse them if on your website you don’t offer a report, an e-book, a program, various ways for them to (more…)

Visit the Forgiveness Reading Room.

If that’s not enough, you’ll find more at the homepage, www.forgivenessweb.com.

Very cool site. 101insights.com.

Pick any one, any time. Click on it. Read it. It takes all of 20 seconds.

And, wow.

– ken winston caine

P.S. If you’d prefer to view the Insights as a spread of cards, face down, and click on one at random, go here. Scroll down the page a bit until you see the cards. You’ll also see a suggestion for how to play with them.

There is a difference between being a skeptic (from the Greek skeptesthui meaning “one who looks around”) and a narrow-minded know-nothing.
– Chip Brown

I found this on (more…)

The father of clinical medicine, 17th century English doctor Thomas Sydenham said that sometimes “I have consulted my patients’ safety and my own reputation most effectually by doing nothing at all.”

Unfortunately, malpractice (more…)